Facebook Pixel Helper – Guide How to Use In 2022

Have you been hearing a lot about new Facebook Pixel Helper system? If you’re like most people, you’re probably wondering what it is and if it will affect your business. In this guide, we’ll walk you through the basics of installing the Facebook Pixel on your website and show you how to use it to improve your website’s analytics.

Whether or not you decide to install the Facebook Pixel on your site, make sure that you are using the right tools to track page views and click-through rates so that you can optimize your website for better performance. Also this guide will help you get started, and after reading it you should be able to understand how Facebook pixel works and what data it can provide about your audience.

How the Facebook Pixel Helper Works

The Facebook Pixel is a tool that allows businesses to track and measure the effectiveness of their marketing campaigns on the social media platform. It also allows businesses to see which posts and ads are generating the most response from users.

The Facebook Pixel is available as an add-on to your Facebook account and can be installed in a few minutes. In this blog section, we will outline how to install and use the Facebook Pixel, and explain its benefits for businesses.

Group 629 11zon 1
Source: Unsplash

What are the Different Types of Facebook Pixeles?

There are a few different types of Facebook Pixeles and each has its own purpose.

The first type of Facebook Pixel Helper is the App pixel. This type of pixel is used to track the behavior of app users on Facebook. This information can be used to improve the overall user experience on Facebook and create better ads.

The second type of Facebook Pixel is the Custom Audience pixel. This type of pixel is used to target ads specifically at a certain group of people. This can be useful for businesses that want to reach a specific audience, or for advertisers who want to target users who have shown interest in their product or service in the past.

The final type of Facebook Pixel is the Page Likes pixel. This type of pixel is used to track how many times a page’s content has been liked by Facebook users. This data can be used to improve the quality of content on a page, or to target ads specifically towards pages with high levels of engagement.

What are the benefits of using a Facebook Pixel Helper?

If you’re a business on Facebook, you likely use the platform to connect with customers and followers. But have you considered using a Facebook Pixel to enhance your marketing efforts? Here’s what you need to know:

1. Main benefit of using a Facebook Pixel Helper

The main benefit of using a Facebook Pixel Helper is that it can help you track and measure your marketing efforts more effectively. By tracking things like interactions on your page, likes and clicks, you can see which posts and ads are performing well and what areas need improvement. This information can help you adjust your strategy accordingly, which could result in increased engagement and sales.

Additionally, by gathering data about your audience’s interests, you can create targeted content that will appeal to them. Finally, by measuring how users behave after interacting with your content (for example, whether they make a purchase), you can learn more about how to improve the user experience on your page. All of this helps you improve your overall brand awareness and engagement on Facebook.

2. What are the requirements for using a Facebook Pixel Helper?

To use a Facebook Pixel, you will need to have a Facebook account and an active ad campaign on the platform. Once you’ve met these requirements, you will need to add your pixel code to your ads. You can find this code in the “Settings” tab of your ad campaign page. Once added, your pixel will begin collecting data on interactions with your ad. You can also track clicks through conversion tracking if you’d like to measure the effectiveness of specific ads or posts.

3. How do I use my Facebook Pixel data?

Once you have collected your Facebook Pixel data, you will need to export it into a usable format. You can do this by clicking on the “Export” button in the “Settings” tab of your pixel’s page. This will open a file in a comma-separated values (CSV) format that you can use to analyze your data or share with other stakeholders within your business.

Group 629 копія
Source: Freepik

How to install a Facebook Pixel Helper on your website

In order to get the most out of your Facebook page, you need to install a Facebook Pixel on your website. A Facebook Pixel Helper is a tool that allows businesses to track how their ads are performing. You can also use a Facebook Pixel to understand what content is resonating with your followers and make better decisions about what to post on your page. Here’s how to install a Facebook Pixel on your website:

1. Log into Facebook .

2. Click on Ads Manager in the left-hand column.

3. In the Ads Manager window, click on the Pages tab and then click on the Page you want to configure a Facebook Pixel for.

4. On the Ad Settings page for the Page, under Custom Audiences, click on Add a New Custom Audience.

5. On the Add New Custom Audience page, enter your name (or company name) and select FB from the Type dropdown menu. Then select Website from the Targeting Options dropdown menu and click Save Changes.

Different Uses for the Facebook Pixel Helper

There are many reasons to use the Facebook Pixel Helper, but here we’ll focus on some of the more common uses.

You can use the Pixel to improve your Facebook page’s performance and reach.

You can also use it to analyze how your audience interacts with your content and to make decisions about what content to produce next.

Finally, you can use it to target ads to your audience.

Group 629 копія 2 1
Source: Unsplash

How do you Opt-out of Having a Facebook Pixel Helper?

If you’re not comfortable with Facebook using data from your website or app to improve its services, you can opt out of having a Facebook Pixel on your site or app. To do this, follow these steps:

1. On the Facebook Ads Manager page, click on the Settings button in the top right corner.

2. Under “Website & App Integration,” select the “Facebook Pixel” option and choose whether you want to continue using the feature or not.

3. If you decide you no longer want to use the Facebook Pixel, click on the “Remove” button next to it.

Limitations of using Facebook Pixel Helper

Facebook pixel is a great tool to get targeted ads on your Facebook page, but it has some limitations. For example, you can’t use it to target your ads to people who have liked your page or commented on your posts. And you can’t use it to target ads to people who are based in certain countries.


Facebook Pixel Helper is a nifty little tool that can save you time and energy when it comes to managing your Facebook account. If you’re new to the platform or just need a refresher on how it works, this guide will walk you through the installation process. So be sure to check it out!

Share your love