Rodarte Designs

People today are always on the go, so it’s important that your emails and web pages can reach them at home, work, or wherever they may be. According to Google, 65% of consumers start their purchasing path on a mobile device compared to only 25% on a computer and 11% on a tablet. Furthermore, over 50% of all emails delivered are opened on a mobile phone. These numbers don’t lie - it is clear that companies need to develop responsive digital assets.

Responsive web design, originally defined by Ethan Marcotte in A List Apart, is a concept that means developing online layouts that auto-adjust based on the user’s screen size, resolution, and device capabilities. It is an approach to web design that provides an optimal viewing and engagement experience by limiting resizing, scrolling, and other inconvenient adjustments.
The Top Three Reasons to Go Responsive

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