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Without marketing your product, how do you expect people to purchase it?
Marketing a product is essential to its overall success. In fact, the entire process of creating a product should be done in accordance with the idea of marketing it eventually. This is because effective marketing builds the connection between the organization selling the product and the consumers willing to purchase it.
In this article, we will look at 5 of the most effective marketing channels that you can use to elevate your business strategy as a whole.
Curious to learn more? Well, let’s dig right in!
Table of Contents
What is a Marketing Channel?
But first – what is channel marketing? A marketing channel refers to the organizations, people, and different work activities that work together to transfer the product from the point of production to the consumers. It is different strategies and techniques adopted by the company to reach their customers.
Simple marketing channel definition is a system that ensures that your product reaches the customers safely. Marketing channels are also called a channel of distribution.
When an organization brings a product to the market, it must develop an effective marketing technique to promote its development to the marketplace. An organization must understand where its target audience is looking for that specific product.
By reading and analyzing your target audience, you can develop an effective marketing channel that you know will work best for your brand.
The purpose of the marketing channel is to build an understanding between the organization selling the product and the customers consuming it. This relationship helps the brand to develop an emotional understanding with the audience and develop lifetime consumers.
You, however, must understand that the key to effective marketing is not using as many channels as you can invest in. Instead, it is to use channels that have proven to be effective and can therefore positively contribute to the success of your business.
In order to do that, you must have a comprehensive grasp of the different types of marketing channels that there are.
There are many types of marketing channels that are used according to the needs of the company.
But the most essential and fundamental types of marketing channels are:
Direct selling is where you reach out to the customers without going through any third party. It is where you market and sell your product to consumers directly.
In this method, an organization sells its products with the help of downstream intermediaries such as wholesalers, retailers, and agents. It is like selling your products using a mediator or middleman.
Multi Channel Marketing is a practice of reaching out to your customers using direct and indirect selling methods, such as through email, mobile, websites, etc.. This is the most effective method of selling your product to the customers as you can provide your services through the most optimized platform.
Most Effective Marketing Channels
Now that you know what Channel Marketing is, the question remains what options will work best for you. There are various types of Channel marketing strategies and platforms available in today’s digital world.
Every platform works differently and provides you with multiple benefits. It depends on the product you are offering and the audience you target to choose the best forum for your brand. You can experiment with numerous marketing techniques and come up with the works that are best for you.
Here we have provided you with five effective marketing channels to help you build a community for yourself and sell your products.
1. Your Website/Content Marketing
Having your website is essential to build lifetime customers—most organizations do not think of building their own website as a vital marketing tool. But a website builds trust between you and the customers. If a customer has a query or wants to know how authentic your product is, they will visit your profile.
Your website should be a dedicated platform for your product. It should have all the tools available for your business that can effectively educate your audience about your brand and the service you are providing. For this, you need to have an effective marketing strategy so that you can understand the audience you are targeting.
No matter how big or small your business is or what product you are selling, you need to have an online presence to build up customers. The shopping behavior has changed from Boomers to Millennial and Generation Z, these days people want to purchase the thing online rather than going through the hassle of physical shopping.
For this reason, it is important to build up your brand’s website because if you are engaged in direct selling, then your website will act as the leading distribution channel. A brand’s website is the picture of how trustworthy or authentic they are. Even if your brand is your primary distribution channel, it is also a tool for promotion and creates a connection with your customers.
2. Social Media Marketing
Social media is rapidly taking over the world with its new and practical tools that make people’s lives easier and, as the name suggests, social.
According to a statistic report, around 3.94 billion people are active on social media, which is almost double from 2.07 billion users in 2015. The original vision of social media about being a channel for people to build up connections has evolved into more extensive and more effective.
Marketers have started using social media as a tool to advertise their product and build up a connection with your customers. Social media is the most cost-effective and practical way to spread awareness about your brand and build a communication channel with your audience. It can help drive engagement by providing the audience with exciting and informative content. And create a two-way communication platform between your brand and customers.
Remember to use this marketing tool effectively. Social media was designed to build up relationships, so make sure you use the platform for a similar purpose. Social media marketing is not about selling your product to the customers but about creating a connection with your audience and increasing engagement with them to build lifetime customers.
Organizations have reported having increased sale value through social media marketing. According to reports, Instagram Ads have the potential to reach 930 million users shortly. Facebook and Snapchat have also helped increase the sale value of the business. The real surprise comes from TikTok, which has a higher average engagement than both Instagram and Twitter.
3. Email Marketing
Email might come off as a surprise to you as many people think of email as an old-fashioned and outdated marketing method. This all is true, but emails are still a very effective and versatile tool of marketing.
Emails allow personalization and self-regulating marketing methods, and the best thing is that it is not hard on your pockets.
According to the marketing gurus, emails will soon hit rock bottom, but a Hubspot survey says that 91% of the consumers use email. That alone should convince you that email marketing is still an exceptionally effective and fruitful way of marketing. Maintaining email list hygiene is a very important aspect to gain maximum out of your email marketing campaigns.
Emails are not just about online newsletters, it also allows automation and customization according to your brand in order to target the specific audience. Whenever a customer subscribes to your brand through email, you can send them personalized and need-based content according to the situation. This way, you can keep your customers updated with your new offerings and promotions.
Furthermore, customers can use email to send in reviews and feedback. In order to increase your product sales, you need to have good customer service. You can ask your customers to fill out surveys to help you improve your brand and provide you with reviews.
The Survey Maker can be your assistant for creating a well-organized customer service. Create customer feedbacks using various question types and get real-time feedback from your customers. With the help of their feedback you will be able to create a service that will meet all the needs that your target audience can have.
4. Word of Mouth Marketing
People indeed tend to trust other customers more than the brand advertising itself. The audience relies on consumer reviews and ratings.
Will you trust the salesperson who brags about the product more or your friend who tells you about the great features available of a specific brand product? Your friend, right? This is because your friend is a consumer who knows about the pros and cons of the product. For this reason, the audience trusts word of mouth the most.
According to a study, about 92% of consumers trust the reviews of their friends and family more than other advertising methods. This shows how influential and essential word-of-mouth marketing is.
Word of mouth is a free form of advertisement or promotion of your brand, and for this reason, it is the most important one. This form of advertising is carried out by your customers who let other people know about their experience with your brand.
The good thing about this form of marketing is that it does not stop after one person. It continues as a chain reaction. It basically works as a rumor, spreading from one mouth to another.
But remember that this marketing can also backfire on you as it truly depends on how the customer’s experience with your brand went.
In order to gain all the advantages of this type of marketing, you need to create excellent customer service and provide your audience with all their demands. In short, you need to put the needs of your customers as a top priority.
5. Search Engine Optimization Marketing
The most effective and valuable form of marketing channel is search engine optimization. In fact, a whole marketing strategy is based on SEO that helps you increase your website ranking on the search engine result pages.
A high ranking can generate an audience towards your brand and help increase the sale value of your product. Search Engines are the primary source for your brand to be discovered by internet users.
When a customer is looking for something, it is evident that they will go for something with a higher ranking. Standing above your competitors will mean increased chances of driving the audience towards your brand.
About 89,000 Google searches are performed per second. With this many searches being done per second, your brand has a high chance of being discovered by the audience. It is true that people usually engage in searching for entertainment, shopping, and researching different topics. This means that the audience will come across your brand in some way.
In order to increase your Search Engine ranking, keep your content optimized on a regular basis. Make sure you use the right keywords for your brand and provide an accurate meta description for your content.
As the marketing channel definition suggests, it is a great way for you to ensure that your product reaches the manufacturing unit to the consumers. Without proper distribution methods, you will not understand how well your product is doing among the consumers.
But it can be overwhelming for you to understand what marketing channel will work best for you. With so many options available and new opportunities coming to the market every day, choosing what digital marketing channels are best for you might be challenging. But the best way to overcome this problem is by understanding how different options work for you.
It is understood that different channels provide you with various benefits, and every channel targets a diverse audience. By using multiple marketing strategies and experimentations, an organization can come up with the most effective marketing strategy that can help you reach your business goals. As your target audience is diverse and spread out, it is always best to use multi-channel marketing to get every single one of them.
Moreover, you need to understand that what works best for the other brands might not work for you as it is a different organization with a different target audience. In order to tackle this, by multi-channel marketing and using the trial and error method with various platforms, see what combination works best for you.
|Your Website/Content Marketing
|Website builds trust between you and the customers
|Social Media Marketing
|The most cost-effective and practical way to spread awareness about your brand and build a communication channel with your audience
|Emails allow personalization and self-regulating marketing methods
|Word of Mouth Marketing
|This form of advertising is carried out by your customers who let other people know about their experience with your brand
|Search Engine Optimization Marketing
|Search Engines are the primary source for your brand to be discovered by internet users