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Gold Front
We’re Gold Front, a category design studio. We help growth-stage startups create and own their categories. We are the only company that serves category creators end-to-end, from category strategy and messaging to brand design, UX and video. We’ve helped Uber, Robinhood, Newsela and many more build category-defining brands.
Over our history, Gold Front has helped create over 30 categories. After we define your category POV — a strategic narrative that tells the story of your category — you'll have a North Star that guides the decisions you make about your brand, culture, and product.
Once you have a category story, we'll help you turn it into a memorable, world-class brand that expresses the drama and human experience that your company delivers to customers.
If you're interested in creating your own category, we'd welcome a conversation.
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User Reviews
Samantha Chambers
5
Thanks to the efforts of the Gold Front , the company began getting positive feedback from end users for the usability, flow, and look of both the brand and site. The company appreciated how the team maintained consistent and direct communication with them throughout the project.
Tim Foot
5
The team immediately received overwhelmingly positive feedback on the site's redesign. Gold Front is dedicated and creative, iterating on designs to find the perfect fit for their clients. The team produces quality results in a collaborative and timely manner.
Mallory Lemmens
5
Their support has kept various web development projects on track. Gold Front is a capable partner and they’re accountable for a largely self-directed workflow. They stand out for their expertise and customer service.
Chuck Gordon
5
Gold Front took their time to build a site that accurately matched the client's vision. Although there had been small changes in the project's scope along the way, the team remained supportive and accommodating. They were proactive and receptive to feedback throughout the engagement.
Claire Walker
5
Gold Front succeeded in understanding the company's vision and executing it effectively and elegantly. Their contributions were of a consistently high quality. The team earned praise for their independent project management, intuitive sense for user experience, and personable attitude.
Jesse Khan
5
Thanks to Gold Front work, the site's design was very polished, professional, and clean. The message on the site was very clear, compelling, and concise. Communication between teams was regular. They impressed with their genuine care about the end results.